PULLMAN, Wash. Calvin Cordozar Broadus, Jr., more affectionately known as Snoop Dogg, has been announced as the headlining act for WSU Student Entertainment Board’s annual Springfest concert in April.
Springfest serves WSU students, faculty, alumni, and the Palouse community as a means to celebrate the end of another school year and provided a way for students to unwind and relieve stress before they take their finals exams.
The inaugural festival drew just 20 people in 2002 and was intended as an alternative to the Senior Golf event, planned by and produced by the WSU administration.
SEB took over the event in 2003 helping it to improve and grow in each passing year, implementing a beer garden, carnival rides, art galleries, and other features that helped make it the success it is today.
Having sold over 30 million albums worldwide, Snoop Dogg is without a doubt the most distinguished musical act to be showcased at Springfest in its 13 year existence.
At the beginning of the school year SEB made sure they had secured a rock-solid booking at Beasley Coliseum as a venue before brainstorming what musical acts they think students would enjoy.
“The big headliners like Snoop Dogg are typically always in Beasley so students can get that real concert feel,” said Films Director Taylor Wright.
“He’s definitely the highlight of Springfest and what everything is leading up to.”
The next step for SEB is to send out a survey asking students what genres of music they wanted to see represented at the next Springfest.
Once hip-hop was settled on, participants were polled on which artists they preferred within the genre.
“We receiving overwhelming support for Snoop Dogg,” said special events coordinator Logan Webbenhurst.
Webbenhurst said the process to book talent is usually a long one, especially with performers of Snoop’s magnitude.
“First we reached out to Snoop’s booking manager, then we inquired about availability for the specific dates,” said Webbenhurst.
“After that, we put out a bid with an expiration date of several weeks giving Snoop and his managing team time to look over the offer to see if they actually wanted to take it or not.”
SEB Director Jacob Farris takes pride in the organization’s ability to book premier talent considering Pullman’s less than ideal location.
“Due to the fact that Pullman is in the middle of nowhere, a lot of artists sometimes don’t want to come out here for that reason,” said Farris.
“The area is difficult to travel to but we do pretty well in getting artists out here, we just have to offer more in price.”
Tickets for Springfest will be available with TicketWest.com and the CougarCard Center on February 4.
“We’re fortunate enough to get S & A fees so every student pitches in x amount of dollars into that and its distributed across campus for events,” said Farris.
“Its risky doing concerts because if we don’t sell enough tickets to break even then we lose that amount for the entire academic year so we need to make sure we sell enough and look at the potential risks and rewards.”
Farris said SEB always tries to make the most affordable prices no matter what.
“I think the prices are fair especially because they got Snoop Dogg this year,” said junior Scott Wolf, a three-year veteran of Springfest.
“If they keep getting good artists like this I may have to come back even after I graduate.”
All in all, Farris said he is thrilled with the direction SEB is headed with Springfest and the other events it puts on for students in order to create a unique and fun experience.
“We’ve continuously improved Springfest throughout the years by bringing in bigger talent, more talent, newer carnival rides, and just diverse entertainment,” said Farris.
“Changing up Springfest every year attracts students to come out to the point where although it’s the same event, new components will continue to spark interest in what we have going.”
Springfest will be held on April 25 from 5-11 p.m. and April 26 from 11 a.m. to 5 p.m.
The festival featuring carnival games and outdoor music will be located on Northeast Wilson Road by Grimes Way Playfield.
Snoop Dogg will perform on April 26 at 8 p.m. in Beasley Coliseum.
Logan Webbenhurst-Special Events
Scott Wolf-Student Attendee