ComJour475 Guest Write-Up #3: Veronica Miracle

PULLMAN, Wash. KLEW news anchor Veronica Miracle, a Murrow College alum, returned to WSU on Wednesday to speak with current journalism and broadcasting students about how to begin their careers.

Miracle began working for KLEW-TV in Lewiston just two days after her graduation from WSU in 2012.

Although the same age or barely older than the students she shared the room with, Miracle came presented herself as a devoted professional and veteran of the journalism field.

Miracle told the students that she sat in their very seats just two years ago and were filled with the same questions and eagerness as they were.

She spoke about her job and how she was able to earn a promotion from field reporter to primetime nightly news anchor in just a year’s time. This requires her to wear many hats in that she reports stories, writes, shoots video, edits packages, and anchors newscasts all day.

Miracle said that although she “practically has no life” outside of her work, she wouldn’t trade what she’s doing for the world and manages to make things work.

According to Miracle, it was at WSU where she gained the invaluable hands-on experience in reporting, editing, and broadcasting she is refining today while holding down talent and crew positions at Cable 8.

Miracle encouraged students to keep gaining experience and asking questions. She said the general rule of thumb is to not be picky with first jobs, be a little picky with second jobs, and be very picky with any job opportunities after that.

While at KLEW, Miracle made the mistake of reporting details about a man’s animal rescue business that weren’t entirely true. She read his full name over the air and told viewers that he was under investigation for animal abuse.

The man received death threats and after authorities cleared him of any possible wrongdoing, Miracle was forced by her boss to do an update on the story and interview the man in person. It was here where Miracle said she was terribly embarrassed about the ordeal as the class watched the man tear up live on the news.

Miracle showed the class other footage in her newsreel but used that story as an example that everyone will make mistakes but it’s all about how you learn from them. She said her fear of the man’s property led her to give incomplete reporting and reinforced that you cannot have fear in this business.

Miracle said that it is likely that many of the young journalists in the room will begin their careers in rather small cities and towns. This comes with getting to know the community, earning their trust, and using them as an invaluable eye on the inside and source for news.

“I get my best stories from community members,” she said.

“Every day I call the sheriff and the fire department. I really just make my presence known and build my relationship with these people outside of work. That’s when the calls started to come in.”

With real world experience on her resume, Miracle is moving on to bigger things at a new station in California where she will continue to advance her career.